Brand Salience For the Visually Impaired: an Exploration on Brand Reception and Experience For Blind and Low Vision Audiences

Janice Fung, Humber College Institute of Technology and Advanced Learning, Canada
This study examines the recognition and experience of branded products by blind and low vision audiences. The importance of understanding brand reception and perception through the lens of the visually impaired is intended to increase business value for organizations, enhance information accessibility, improve social equality and enhance quality of life.
[ to cite ]:
Janice Fung (2013) ,"Brand Salience For the Visually Impaired: an Exploration on Brand Reception and Experience For Blind and Low Vision Audiences", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.