Impacts of the Motivations and Antecedents of Legacy Writing on the Consumption of Biographic Services By the Elderly

Samuel Guillemot, Université de Bretagne Occidentale, France
Bertrand Urien, Université de Bretagne Occidentale, France
This article highlights an emerging market – the life history business – which enables people to preserve individual and family memory. A quantitative study indicate that although there are several motivations behind writing a biography, only some of them (sharing and transmitting) influence the intent to consume services (i.e. the ghost writing).
[ to cite ]:
Samuel Guillemot and Bertrand Urien (2013) ,"Impacts of the Motivations and Antecedents of Legacy Writing on the Consumption of Biographic Services By the Elderly", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.