Generations At the Mirror: First and Second Generation of Turkish Consumers’ Home Country Nostalgia

Luca M. Visconti, ESCP Europe, France
Celina Stamboli-Rodriguez, Iseg Marketing and Communication School, France
This ethnography investigates how home country nostalgia differs in response to institutional variables of first and second Turkish generations in France. First generations experience a broader spectrum of nostalgic feelings when consuming; also, first generations socialize nostalgia within the ethnic community, whereas second generations within the parental family.
[ to cite ]:
Luca M. Visconti and Celina Stamboli-Rodriguez (2013) ,"Generations At the Mirror: First and Second Generation of Turkish Consumers’ Home Country Nostalgia ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.