Fiddler on the Street: How Roma Refugees Enact Host Cultural Images of Nostalgic Otherness

Ela Veresiu, Witten/Herdecke University, Germany
Markus Giesler, York University, Canada
Building on the idea that race is a type of performance, and an in-depth ethnography of Roma refugees, we develop the construct of ethnic entrepreneurship as the strategic actions of migrant consumers to enact and embody the host culture’s positive institutional images of nostalgic otherness to ensure smoother acculturation.
[ to cite ]:
Ela Veresiu and Markus Giesler (2013) ,"Fiddler on the Street: How Roma Refugees Enact Host Cultural Images of Nostalgic Otherness", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.