Cultured Materialism: the Culturally Bound Link Between Materialism and Subjective Well-Being

Miao Hu, Northwestern University, USA
Derek D. Rucker, Northwestern University, USA
Jie Chen, Shanghai Jiao Tong University, China
Previous research established a uniformly negative correlation between materialism and subjective well-being within the US. The present paper proposes culture is a pivotal moderator to this relationship. Relative to Americans, Chinese participants evaluated materialistic individuals more favorably and report higher, not lower, subjective well-being after a materialism prime.
[ to cite ]:
Miao Hu, Derek D. Rucker, and Jie Chen (2013) ,"Cultured Materialism: the Culturally Bound Link Between Materialism and Subjective Well-Being ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.