“The Bad Guys Is Tasty”: How Visual Packaging Cues and Nutrition Knowledge Influence Pre-School Children’S Perceptions and Selections of Snacks

Michelle Nelson, University of Illinois at Urbana-Champaign, USA
Brittany Duff, University of Illinois at Urbana-Champaign, USA
Da Zheng, University of Illinois at Urbana-Champaign, USA
Ningzi Li, University of Illinois at Urbana-Champaign, USA
Regina Ahn, University of Illinois at Urbana-Champaign, USA
Chuqiao Huang, University of Illinois at Urbana-Champaign, USA
Visual package cues attract attention and influence product perceptions and selection. Unlike previous research, our interviews with preschool children revealed nutrition knowledge; however, they unanimously selected snacks featuring licensed characters instead of fruit or candy. Children’s choices revealed the influence of perceptions of fun and the familiarity of media characters.
[ to cite ]:
Michelle Nelson, Brittany Duff, Da Zheng, Ningzi Li, Regina Ahn, and Chuqiao Huang (2013) ,"“The Bad Guys Is Tasty”: How Visual Packaging Cues and Nutrition Knowledge Influence Pre-School Children’S Perceptions and Selections of Snacks", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.