Gamification and the Entrenchment of an Engagement Institutional Logic in the Emerging Institutional Field of Social Media

Andrew Smith, York University, Canada
Pierre-Yann Dolbec, York University, Canada
We contribute to the literature on institutional dynamics by highlighting how a gamified website encourages the entrenchment of an institutional logic in a new institutional field by instigating an arrangement of practices; diffusing values, rules, and models for successful practices; and offering rewards for complying with the emerging logic.
[ to cite ]:
Andrew Smith and Pierre-Yann Dolbec (2013) ,"Gamification and the Entrenchment of an Engagement Institutional Logic in the Emerging Institutional Field of Social Media", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.