Camaraderie in Crime: Shared Self-Control Decisions and Affiliation

Michael Lowe, Texas A&M University, USA
Kelly Haws, Vanderbilt University, USA
We examine the outcomes of shared self-control decisions, and find that a shared self-control failure, or co-indulgence, produces greater feelings of affiliation between individuals as well as an enhanced product experience than mutual self-control or mixed outcomes. This effect is driven by increased perceptions of similarity and decreased anxiety.
[ to cite ]:
Michael Lowe and Kelly Haws (2013) ,"Camaraderie in Crime: Shared Self-Control Decisions and Affiliation", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.