Consuming Functional Innovations: Are Utilitarian Behaviors Enhanced Or Undermined?

Aaron Garvey, University of Kentucky, USA
Lisa E. Bolton, Pennsylvania State University, USA
Although consumer adoption and preference for functional innovations (novel products which introduce new opportunities for action) has been studied deeply, little is known of the downstream consequences of consuming these products. Our research demonstrates that consumption of a functional innovation instigates a hedonic state that subsequently guides perception and behavior.
[ to cite ]:
Aaron Garvey and Lisa E. Bolton (2013) ,"Consuming Functional Innovations: Are Utilitarian Behaviors Enhanced Or Undermined?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.