Motivation Matters: Choice Confidence As a Function of Information Diagnosticity and Nfcc

Demetra Andrews, IU Northwest, USA
Marketplace information plays a key role in generating consumer confidence. However, consumers do not respond uniformly to encountered information. This research demonstrates how Need for Cognitive Closure, a dispositional factor that alters information processing, moderates the relationship between information diagnosticity and choice confidence.
[ to cite ]:
Demetra Andrews (2013) ,"Motivation Matters: Choice Confidence As a Function of Information Diagnosticity and Nfcc", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.