Losing Control: When Physical Cleansing Intensifies Cheating For High Self-Controls

Tracy Rank-Christman, Rutgers University, USA
Maureen Morrin, Temple University, USA
We show that washing one’s hands with soap and water licenses cheating behavior, and that this effect is stronger for individuals who exhibit chronic levels of high self-control. The results add to the growing literature on embodied cognition.
[ to cite ]:
Tracy Rank-Christman and Maureen Morrin (2013) ,"Losing Control: When Physical Cleansing Intensifies Cheating For High Self-Controls", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.