Sex As Power: Attractive Women Link Sexuality and Power For Personal Gain

Carlos J. Torelli, University of Minnesota, USA
Chiraag Mittal, University of Minnesota, USA
Kathleen Vohs, University of Minnesota, USA
Four studies uncovered a relation between women’s physical attractiveness and their internalization of the link between personalized power–sex appeal. More (vs. less) attractive women felt stronger personalize power, endorsed sexual leveraging for acquiring/restoring power, and attempted to boost their attractiveness via products that enhance sex appeal when feeling powerless.
[ to cite ]:
Carlos J. Torelli, Chiraag Mittal, and Kathleen Vohs (2013) ,"Sex As Power: Attractive Women Link Sexuality and Power For Personal Gain", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.