When a Picture Is Worth Less Than a Thousand Words

Gia Nardini, University of Florida, USA
Robyn A. LeBoeuf, University of Florida, USA
Richard J. Lutz, University of Florida, USA
Documenting experiences (e.g., taking pictures) is often viewed as gratifying. However, people commonly complain about becoming preoccupied with documenting and forgetting to enjoy the experience in the moment. We find that the number of pictures taken negatively influences enjoyment, even though people hold lay theories that the reverse is true.
[ to cite ]:
Gia Nardini, Robyn A. LeBoeuf, and Richard J. Lutz (2013) ,"When a Picture Is Worth Less Than a Thousand Words", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.