Coping With Stress in the Age of Warcraft: a Conceptual Framework For Consumer Escapism

Andrew Kuo, Louisiana State University, USA
This research investigates the phenomenon of consumer escapism within the context of videogames. Through a series of in-depth interviews examining first-hand experiences with World of Warcraft, a conceptual framework is built to identify the motivations, processes, and consequences inherent to consumer escapism through online gaming.
[ to cite ]:
Andrew Kuo (2013) ,"Coping With Stress in the Age of Warcraft: a Conceptual Framework For Consumer Escapism", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.