Effects of Resource Scarcity on Perceptions of Control

Chiraag Mittal, University of Minnesota, USA
Vladas Griskevicius, University of Minnesota, USA
Can cues of resource scarcity influence people’s perceptions of control? Three experiments suggest that the answer depends on people’s childhood environments. Whereas scarcity cues led individuals from wealthier backgrounds to feel more control, those from poorer backgrounds responded by feeling less control.
[ to cite ]:
Chiraag Mittal and Vladas Griskevicius (2013) ,"Effects of Resource Scarcity on Perceptions of Control", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.