Contaminating Retrospective Enjoyment

Scott Roeder, University of California Berkeley, USA
Clayton Critcher, University of California Berkeley, USA
People sometimes learn that others have had the same experience as the self. In this paper we examine how learning of others' parallel experiences may alter retrospective enjoyment for one's own experience. Three experiments suggest that people predict, expect and in fact report experiential contamination in such circumstances.
[ to cite ]:
Scott Roeder and Clayton Critcher (2013) ,"Contaminating Retrospective Enjoyment", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.