How Do Predictions Affect Accuracy Perceptions? the Role of Depth of Information Analyses

Rajesh Bagchi, Virginia Tech, USA
Elise Chandon Ince, Virginia Tech, USA
Authors demonstrate that when a probability prediction is higher (vs. lower), consumers infer that the prediction is more accurate as it signals that the forecaster has conducted a more in depth analysis of the available information. Consequently, the forecaster is also judged as more reliable. Moderators and consequences are studied.
[ to cite ]:
Rajesh Bagchi and Elise Chandon Ince (2013) ,"How Do Predictions Affect Accuracy Perceptions? the Role of Depth of Information Analyses ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.