The Legitimation of Illicit Products Through Design

Aimee Huff, Oregon State University, USA
Sarah Wilner, Wilfred Laurier University, Canada
An emergent generation of sex toys has redefined and destabilized this historically illicit product category with striking aesthetic improvements. We explore the process of legitimization by examining discourse about sex toys in popular media that both lead and reflect this transformation, and construct a semiotic square to structure our analysis.
[ to cite ]:
Aimee Huff and Sarah Wilner (2013) ,"The Legitimation of Illicit Products Through Design", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.