Using Bibliometrics to Evaluate the Journal of Consumer Research: Possible Future Consumer Research Directions

Brian Chabowski, University of Tulsa, USA
Charles Wood, University of Tulsa, USA
Tomas Hult, Michigan State University, USA
This study takes the perspective of paradigm development and reviews all of the articles published in the Journal of Consumer Research (JCR) since 1998 through 2011. Based on 27,510 citations from 651 JCR articles during the 1998–2009 time period, we evaluate recent developments during 2010-2011, as well.
[ to cite ]:
Brian Chabowski, Charles Wood, and Tomas Hult (2013) ,"Using Bibliometrics to Evaluate the Journal of Consumer Research: Possible Future Consumer Research Directions", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.