The Impact of Comparisons With Others on Creativity Outcomes

Ke (Christy) Tu, University of Alberta, Canada
Jennifer Argo, University of Alberta, Canada
Using social comparison theory as a theoretical framework, we investigate the effects of social comparisons and evaluation expectation on creativity outcomes when people compare with similar others who are involved in the same (vs. different) creativity task and/or evaluation is expected from them.
[ to cite ]:
Ke (Christy) Tu and Jennifer Argo (2013) ,"The Impact of Comparisons With Others on Creativity Outcomes ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.