The Light Side of Creativity: an Ethical Mindset Boosts Individual Creativity, a Moral Mindset Fosters Group Creativity

Anne-Laure Sellier, HEC Paris, France
Darren Dahl, University of British Columbia, Canada
Recent research revealed a dark side of creativity (e.g., Gino & Ariely, 2011), establishing that creativity can compromise ethical behavior. In two studies, we flip this perspective to show that creators with an ethical or a moral mindset enjoy a creative advantage. “Good”, then, can also boost creativity.
[ to cite ]:
Anne-Laure Sellier and Darren Dahl (2013) ,"The Light Side of Creativity: an Ethical Mindset Boosts Individual Creativity, a Moral Mindset Fosters Group Creativity ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.