Princesses, Castles, Enchanted Forests and Dragons – Exploring (Eco) Destination Wedding Consumption

Denise Conroy, The University of Auckland, New Zealand
Rachel Wolfgramm, The University of Auckland, New Zealand
Sian Coleman, The University of Auckland, New Zealand
We explore consumers’ commitment to holding a destination wedding, and whether sustainability concerns motivate this decision in any way. Our intention is to develop theory that expands our understanding of how perceived meanings of destination weddings are formed within consumer culture, and the role identity plays in transformative consumer behaviour.
[ to cite ]:
Denise Conroy, Rachel Wolfgramm, and Sian Coleman (2013) ,"Princesses, Castles, Enchanted Forests and Dragons – Exploring (Eco) Destination Wedding Consumption", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.