The Influence of Pride Diagnosticity on Self-Control

Anthony Salerno, University of Miami, USA
Juliano Laran, University of Miami, USA
Chris Janiszewski, University of Florida, USA
We show that certain experiences of pride are more likely to be used as a diagnostic experience for interpreting and proceeding with a subsequent self-control dilemma. Pride is found to increase (versus decrease) self-control when its experience is interpreted as diagnostic of a person’s self-concept (versus goal pursuit progress).
[ to cite ]:
Anthony Salerno, Juliano Laran, and Chris Janiszewski (2013) ,"The Influence of Pride Diagnosticity on Self-Control", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.