The Downstream Consequences of Incidental Emotions and Preference Inconsistent Information

DaHee Han, Indiana University, USA
Nidhi Agrawal, University of Washington, USA
Morgan Poor, University of San Diego, USA
Adam Duhachek, Indiana University, USA
We show that emotions of the same valence (shame and anger) have different effects on self-control following confrontation with information that is either preference consistent or inconsistent. We argue that when information is perceived as a threat to an individual’s situational self-identity, they self-affirm through counter-argumentation, which boosts subsequent self-control.
[ to cite ]:
DaHee Han, Nidhi Agrawal, Morgan Poor, and Adam Duhachek (2013) ,"The Downstream Consequences of Incidental Emotions and Preference Inconsistent Information", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.