The Relationship of Perceived Knowledge With Perceived Risk: an Exploratory Study

Jacqueline Eastman, Georgia Southern University, USA
Lindsay R. L. Larson, Georgia Southern University, USA
Tyler Meharg, Georgia Southern University, USA
This research explores the relationship between perceived risk and perceived knowledge in the financial investment domain. This will be accomplished through a 2 x 2 experiment comparing levels of knowledge with levels of risk to determine the impact on choice of portfolio in setting up a retirement investment plan.
[ to cite ]:
Jacqueline Eastman, Lindsay R. L. Larson, and Tyler Meharg (2013) ,"The Relationship of Perceived Knowledge With Perceived Risk: an Exploratory Study", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.