“Slim” Cigarettes and Consumer Inferences About Product Harmfulness

Timothy Dewhirst, University of Guelph, Canada
Following the lead of Mick (2006) and the practice of transformative consumer research that aims to improve well-being and inform policy, this study provides an interpretive analysis of the tobacco industry’s consumer research to examine whether the “slims” cigarette product descriptor is likely to be misleading about the product’s harmfulness.
[ to cite ]:
Timothy Dewhirst (2013) ,"“Slim” Cigarettes and Consumer Inferences About Product Harmfulness", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.