Walking Away From Compensatory Consumption: Self-Acceptance Changes Threat Appraisal

Soo Kim, Northwestern University, USA
David Gal, Northwestern University, USA
Individuals often respond to self-threats with compensatory consumption, a behavior with potentially harmful consequences (e.g., overeating). Here, we demonstrate that, by unconditionally accepting the self, individuals can change their threat-appraisal from harmful to benign to self-worth, and thereby reduce their reliance on compensatory consumption and be more open to self-improvement.
[ to cite ]:
Soo Kim and David Gal (2013) ,"Walking Away From Compensatory Consumption: Self-Acceptance Changes Threat Appraisal", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.