The Impact of Attitudinal Ambivalence on Weight Loss Decisions: Consequences and Mitigating Factors

My Bui, Loyola Marymount University, USA
Courtney M. Droms, Butler University, USA
Georgiana Craciun, University of Pittsburgh, USA
This research examines individuals’ attitudes & intentions toward losing weight and focuses on understanding the maladaptive outcomes of a negative relationship between these attitudes and intentions. Results show that attitudinal ambivalence, self-efficacy, and provision of outcome feedback alleviated the negative effect and improved intentions to try to achieve weight loss goals.
[ to cite ]:
My Bui, Courtney M. Droms, and Georgiana Craciun (2013) ,"The Impact of Attitudinal Ambivalence on Weight Loss Decisions: Consequences and Mitigating Factors", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.