Linking Individual Differences in Motivational and Executive Control Neurocognition to Real World Craving and Snacking Behavior: the Case of Restrained and Unrestrained Eaters

Ji Lu, Dalhousie University, Canada
Laurette Dube, McGill University, Canada
Built on neuropsychological models of motivated choice, this study linked a lab measurement of neurocognition components with field observations of eating behavior. Results revealed that snacking and the predictive power of craving on snacking vary between restrained and unrestrained eaters under the operation of different motivational and executive control processes.
[ to cite ]:
Ji Lu and Laurette Dube (2013) ,"Linking Individual Differences in Motivational and Executive Control Neurocognition to Real World Craving and Snacking Behavior: the Case of Restrained and Unrestrained Eaters", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.