Effects of Perceived Other’S Satisfaction and the Role of the Interdependent Self in Group Service Consumption

Koji Matsushita, Chuo University, Japan
Akito Nakamura, Fukushima University, Japan
Haruko Tsuchihashi, Aoyama Gakuin University, Japan
Kaichi Saito, Meiji Gakuin University, Japan
This study on group service consumption suggests that Perceived Other’s Satisfaction (POS) directly influences both Customer Satisfaction (CS) and repeat intention. The Interdependent Self-construal (IS) moderates the relationship between POS and repeat intention. We propose an unexplored antecedent of CS in intimate group consumption and identify a promising new area of cross-cultural service research.
[ to cite ]:
Koji Matsushita, Akito Nakamura, Haruko Tsuchihashi, and Kaichi Saito (2013) ,"Effects of Perceived Other’S Satisfaction and the Role of the Interdependent Self in Group Service Consumption", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.