Conversation Pieces

Hillary Wiener, Duke University, USA
Jim Bettman, Duke University, USA
Mary Francis Luce, Duke University, USA
We examine the “who, what, when, where, and why” of conversation pieces, or products that produce questions and interest from others. We find that people use some types of conversation pieces to learn about their conversational partners, potentially enabling them to find like-minded friends and partners.
[ to cite ]:
Hillary Wiener, Jim Bettman, and Mary Francis Luce (2013) ,"Conversation Pieces", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.