The Effects of Being Envied on Word-Of-Mouth

Y. Jin Youn, Northwestern University, USA
Kelly Goldsmith, Northwestern University, USA
Sarah E. Hill, Texas Christian University, USA
Envy is a complex emotion that influences behaviors differently depending on whether one is experiencing envy or is the target of the emotion. We demonstrate that being envied decreases one’s tendency to cooperate, and this decreased interest negatively influences willingness to share valuable information (i.e., Word-of-Mouth).
[ to cite ]:
Y. Jin Youn, Kelly Goldsmith, and Sarah E. Hill (2013) ,"The Effects of Being Envied on Word-Of-Mouth ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.