From Waste to Delicacy: Collective Innovation in Food Disposition Practices Through Blogging

Elina Närvänen, University of Tampere, Finland
Nina Mesiranta, University of Tampere, Finland
Annilotta Hukkanen, University of Tampere, Finland
This netnographic study in food blogs analyzes elements of consumers’ everyday practices related to actively reducing food waste. Findings show how bloggers mobilize their audience to change their food disposition practices through collective innovation. The study contributes to research on sustainability, blogging, and the under-theorized area of disposition practices.
[ to cite ]:
Elina Närvänen, Nina Mesiranta, and Annilotta Hukkanen (2013) ,"From Waste to Delicacy: Collective Innovation in Food Disposition Practices Through Blogging", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.