Consumption Addiction: a Research Agenda of the Progression From Adaptive to Maladaptive Categories of Consumption Behaviors

Dante M. Pirouz, Ivey Business School, Western University, Canada
Hieu Nguyen, California State University Long Beach, USA
Ingrid M. Martin, California State University, Long Beach, USA
Mike Kamins, SUNY-Stony Brook, USA
Our focus of this roundtable is to develop a research agenda that explicates the process of consumption addiction, including categories of consumption behaviors not usually associated with addiction. We will discuss a taxonomy of consumption addictions and the influence of marketing cues on this process.
[ to cite ]:
Dante M. Pirouz, Hieu Nguyen, Ingrid M. Martin, and Mike Kamins (2013) ,"Consumption Addiction: a Research Agenda of the Progression From Adaptive to Maladaptive Categories of Consumption Behaviors", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.