Eating Right, Exercising, And....Reading? the Effect of Reading About Health-Related Topics on the Internet

Ann E. McNeel, Baruch College, CUNY, USA
Stephen J. Gould, Baruch College, CUNY, USA
Reading a health-related article leads consumers to feel healthier. Frequent exercisers who read a health article were more likely than those who read a history article to ironically choose a fashion sneaker over a fitness shoe. The research expands the notion of what constitutes a health-promotion behavior leading to licensing.
[ to cite ]:
Ann E. McNeel and Stephen J. Gould (2013) ,"Eating Right, Exercising, And....Reading? the Effect of Reading About Health-Related Topics on the Internet", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.