Postmodern Cultural Complexities: the Two Worlds on Cuba Street

Sharon Schembri, University of Texas - Pan American, USA
Matthew Ellingsen, Empathy, New Zealand
This paper presents an investigation of the cultural worlds on Cuba Street, Wellington New Zealand. The pre-modern culture of Cuba as hijacked by Wellingtonians is shown as a postmodern spectacle. This demonstration of the adoption and adaption of Cuban culture in Cuba Street applies postmodern theory as an analytical framework.
[ to cite ]:
Sharon Schembri and Matthew Ellingsen (2013) ,"Postmodern Cultural Complexities: the Two Worlds on Cuba Street", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.