Towards an Integrative Theory of Anchoring: Evidence For a Selective Accessibility Mechanism ACRoss Anchor Types

Sophie Chaxel, McGill University, Canada
Anchoring is thought to be the product of two distinct processes: (a) the anchoring-and-adjustment heuristic, when individuals provide their own anchors; and (b) selective accessibility, when an experiment provides an anchor. The present research uses procedural priming to demonstrate that both processes are more likely complementary than mutually exclusive.
[ to cite ]:
Sophie Chaxel (2013) ,"Towards an Integrative Theory of Anchoring: Evidence For a Selective Accessibility Mechanism ACRoss Anchor Types", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.