The “Right” Side Can’T Be Bad! Getting on the Good Side of the Shelf

Yoon-Na Cho, Villanova University, USA
Katie Kelting, University of Arkansas, USA
From the perspective of embodied cognition, we examine the effects of a horizontal metaphor on consumer evaluations of stimuli and food products and find evidence to support the notion of right (left) being associated with positive (negative) valence. Findings from three studies are reported.
[ to cite ]:
Yoon-Na Cho and Katie Kelting (2013) ,"The “Right” Side Can’T Be Bad! Getting on the Good Side of the Shelf", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.