Consumers’ Need For Prestige: Scale Development

Friederike Blum, University of Bayreuth, Germany
Stefan Hampel, University of Bayreuth, Germany
Hajo Hippner, University of Bayreuth, Germany
The need for prestige is deeply anchored in everyday social life. This research details the development of the “Consumers’ Need for Prestige” scale designed to measure individual differences in aspiring prestige. The 21-item CNFP scale consisting of the impression-oriented, social-approval, and impressible dimensions demonstrate reliability, convergent, discriminant, and nomological validity.
[ to cite ]:
Friederike Blum, Stefan Hampel, and Hajo Hippner (2013) ,"Consumers’ Need For Prestige: Scale Development", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.