Examining Consumers’ Intentions to Purchase Luxury Goods and Counterfeits

Kuang-peng Hung, Ming Chuan University, Taiwan
Annie Chen, University of Westminster, UK
Norman Peng, University of Westminster, UK
This study examines the factors that influence consumers’ intention to purchase luxury goods and counterfeits. Findings confirm product quality, value-expressive attitudes, and social-adjustive attitudes will have significant impact on consumers’ purchase intention. Furthermore, status-consciousness can moderate the relationship between social-adjustive attitudes and purchase intention.
[ to cite ]:
Kuang-peng Hung, Annie Chen, and Norman Peng (2013) ,"Examining Consumers’ Intentions to Purchase Luxury Goods and Counterfeits", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.