How Time Flies When You’Re Looking Forwards: Effects of Forward Progress Monitoring on Time Perception

Yanli Jia, Chinese University of Hong Kong, Hong Kong, China
Robert S. Wyer, Chinese University of Hong Kong, Hong Kong, China
Jianmin Jia, Chinese University of Hong Kong, Hong Kong, China
People monitor their progress in an activity by focusing on either the amount of work they have completed or remaining. The number of task-related events that become salient as a result of these monitoring strategies can influence their estimates of the activity’s duration. Four experiments confirm this possibility.
[ to cite ]:
Yanli Jia, Robert S. Wyer, and Jianmin Jia (2013) ,"How Time Flies When You’Re Looking Forwards: Effects of Forward Progress Monitoring on Time Perception", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.