If You Think I'm Picky, What Gift Will You Give Me?

Andong Cheng, Pennsylvania State University, USA
Margaret G. Meloy, Pennsylvania State University, USA
Three studies explore “picky” gift recipients as a distinct subset of “difficult” recipients. “Picky” recipients, in contrast to “difficult,” have narrow preferences, are more decisive, and are considered snobby. As such, gift givers select cash cards for these “picky” recipients and don’t differentiate between friends and acquaintances in money spent.
[ to cite ]:
Andong Cheng and Margaret G. Meloy (2013) ,"If You Think I'm Picky, What Gift Will You Give Me?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.