Consumer Negotiation and Acquisition At the Bottom-Of-The-Pyramid: the Case of Women Market Traders

Jose Rosa, University of Wyoming, USA
Madhu Viswanathan, University of Illinois at Urbana-Champaign, USA
Shikha Upadhyaya, University of Wyoming, USA
Susan Dewey, University of Wyoming, USA
Srinivas Venugopal, University of Illinois at Urbana-Champaign, USA
Research explores how women traders manage social distribution networks and contribute to market systems that bring together agricultural and commercial interests in developing countries. A multi-method approach is used to understand networks and market activities threatened by climate change, economic and political upheaval, and gender-induced threats and constraints.
[ to cite ]:
Jose Rosa, Madhu Viswanathan, Shikha Upadhyaya, Susan Dewey, and Srinivas Venugopal (2013) ,"Consumer Negotiation and Acquisition At the Bottom-Of-The-Pyramid: the Case of Women Market Traders", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.