Poverty and Materialism: Are Impoverished Children More Materialistic Than Affluent Children?

Lan Chaplin, University of Illinois at Chicago, USA
Deborah Roedder-John, University of Minnesota, USA
This research examines consumer values of impoverished versus affluent children, and reveals that younger children from impoverished families exhibit similar levels of materialism as more affluent peers, but once they reach adolescence and beyond, impoverished youngsters are more materialistic than their affluent counterparts. This difference is associated with self-esteem.
[ to cite ]:
Lan Chaplin and Deborah Roedder-John (2013) ,"Poverty and Materialism: Are Impoverished Children More Materialistic Than Affluent Children?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.