Relative National Identification, Oneness and Product Evaluations: a Conceptual Framework

Aditi Grover, Plymouth State University, USA
Phil Ramsey, University of New Hampshire, USA
Jeff Foreman, Penn State Harrisburg University, USA
Drawing on self-identity theory and Oneness, we propose a conceptual framework that highlights the role of national identification in product evaluation. Relative National Identification (RNI) – residual identification with one’s country-of-birth adjusted for newly acquired identification with country-of-residence- is examined to study differences in consumer product evaluations.
[ to cite ]:
Aditi Grover, Phil Ramsey, and Jeff Foreman (2013) ,"Relative National Identification, Oneness and Product Evaluations: a Conceptual Framework", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.