Commitment to Virtuous Behaviors: How Self-Control Shapes Commitment to Near Vs. Distant Behaviors

Danit Ein-Gar, Tel-Aviv University, Israel
Across five studies, time execution and self-control are shown to influence commitment to virtuous behaviors. Low self-control consumers prefer committing to the distant future when one’s schedule is abstract. High self-control consumers prefer committing to the near future when one’s schedule is concrete. The effect is mediated by time slack.
[ to cite ]:
Danit Ein-Gar (2013) ,"Commitment to Virtuous Behaviors: How Self-Control Shapes Commitment to Near Vs. Distant Behaviors ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.