Cognition, Culture and Consumption in the Afterlife

Elizabeth Hirschman, Rutgers University, USA
Russell Belk, York University, Canada
Ayalla Ruvio, Temple University, USA
The present research uses depth interviews with 57 consumers who recently lost a loved one they believe is now residing in heaven. We examine their views about consumption during eternity. We learn that images range from hedonic pursuits to desires for a more harmonious world, free of materialism and competitiveness.
[ to cite ]:
Elizabeth Hirschman, Russell Belk, and Ayalla Ruvio (2013) ,"Cognition, Culture and Consumption in the Afterlife", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.