Mental Thermoregulation: Affective and Cognitive Pathways For Non-Physical Temperature Regulation

Rhonda Hadi, Baruch College, USA
Dan King, NUS Business School, Singapore
Lauren Block, Baruch College, USA
Reliance on emotions (cognitions) can function as a warming (cooling) process and hence individuals are nonconsciously induced into altering their decision-making style according to their thermoregulatory objectives. The mere use of cognitive versus affective pathways alters not just an individual’s perceived temperature, but leads to changes in actual temperature.
[ to cite ]:
Rhonda Hadi, Dan King, and Lauren Block (2013) ,"Mental Thermoregulation: Affective and Cognitive Pathways For Non-Physical Temperature Regulation", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 27-30.