Does Oxytocin Increase Impulse Buying?

Xing Zhang, National University of Singapore, Singapore
Monakhov Mikhail, National University of Singapore, Singapore
Soo Hong Chew, National University of Singapore, Singapore
Poh San Lai, National University of Singapore, Singapore
Terry Tong, National University of Singapore, Singapore
Jianjun Liu, Genome Institute of Singapore
Richard Ebstein, National University of Singapore
Based on a 1,158 Han Chinese sample, we found that plasma OT level is predictive of women’s impulse buying scores from multiple measurements and actual expenditure in fashion products. A significant association was observed between the oxytocin receptor gene and impulse buying for male subjects.
[ to cite ]:
Xing Zhang, Monakhov Mikhail, Soo Hong Chew, Poh San Lai, Terry Tong, Jianjun Liu, and Richard Ebstein (2013) ,"Does Oxytocin Increase Impulse Buying?", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 263-264.