Fear and Flow: Climbing the Bugaboos, British Columbia

Tommy Chandler, Backcountry.com, Utah, USA
Jeff Foreman, North Georgia College and State University, USA
Aditi Grover, Plymouth State University, USA
Karen Hood, University of Arkansas at Little Rock, USA
Rock climbing is often featured as a metaphoric illustration in business instructional and inspirational materials. As in business, rock climbing involves a balance of flow and fear. We capture the combination of the two in our short video exploring rock climbers doing what they love in the Bugaboos, British Columbia. Link: https://vimeo.com/41312242 Password: climbinbc
[ to cite ]:
Tommy Chandler, Jeff Foreman, Aditi Grover, and Karen Hood (2012) ,"Fear and Flow: Climbing the Bugaboos, British Columbia", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1085-1085.